Sales & Marketing Manager

Daffodil International College is seeking employ a Daffodil International College Pty Ltd (trading as Daffodil College) is seeking to employ a dynamic and results-driven Sales & Marketing Manager to join our growing team in Sydney.

You should have a proven track record in sales and marketing experience and be able to demonstrate a deep knowledge of the education and industry. You should be a strategic thinker with the ability to think outside the box and come up with creative solutions to problems. Salary range is $80,000 to $95,000 per year plus superannuation for this full-time role. Only short listed candidates will be notified.

Below is a list of key responsibilities and duties are expected to be performed:

• Develop and implement sales, marketing, advertising and student recruitment strategies.
• Lead domestic and international student enrolment growth initiatives.
• Ensure all marketing and promotional materials comply with RTO Standards 2015, ESOS Act, National Code and CRICOS requirements.
• Build, lead and manage the Sales and Marketing team.
• Recruit, train, mentor and supervise Marketing Executives and Social Media staff.
• Establish and manage a network of local and international education agents.
• Provide training and ongoing support to education agents and recruitment partners.
• Set sales targets, enrolment goals and KPIs for the marketing team.
• Monitor team performance and implement strategies to achieve business objectives.
• Conduct market research, competitor analysis and industry trend assessments.
• Identify new business opportunities and student recruitment channels.
• Collaborate with academic and finance teams to develop new courses and products.
• Assist in determining course pricing and promotional strategies.
• Manage digital marketing campaigns, social media and brand awareness activities.
• Develop and maintain relationships with industry stakeholders and business partners.
• Analyse sales and marketing performance and prepare management reports.
• Represent the College at education expos, seminars and promotional events.
• Manage marketing budgets and evaluate return on marketing investments.

Skill And Qualifications

• Bachelor's degree or equivalent industrial work experience.
• Minimum 12 months of experience in business development, sales, or a related field.
• Strong communication skills, both written and verbal.
• Strong analytical and problem-solving abilities.
• Leadership qualities and the ability to motivate and guide team member if applicable.