Advertising Specialist

Position Overview

We are looking for a driven and creative Advertising Specialist to join our team and lead the development of compelling advertising campaigns that connect with target audiences and support broader sales objectives. This role suits a strategic thinker with a strong eye for detail, capable of managing multiple campaigns across various media channels simultaneously. The ideal candidate brings a blend of creative flair and analytical ability, with experience across the full campaign lifecycle from concept through to delivery and performance review.

Key Responsibilities

Develop, plan and implement advertising campaigns aligned with organisational sales and marketing objectives, ensuring consistent brand messaging across all channels

Advise senior executives and clients on the most effective advertising strategies to reach target audiences, build consumer awareness and differentiate products or services in the market

Co-ordinate all elements of campaign production, including artwork, copywriting, media scripting, digital content, video production and media placement, delivering within agreed timelines and budgets

Conduct thorough market research and audience analysis to inform campaign strategy, identify emerging trends and ensure messaging resonates with target demographics

Manage relationships with external agencies, media buyers, production houses and creative suppliers to ensure high-quality outputs and timely delivery

Monitor, track and analyse campaign performance using relevant metrics and reporting tools, providing actionable insights and recommendations for continuous improvement

Prepare and present campaign proposals, creative briefs and performance reports to internal stakeholders and clients with clarity and confidence

Collaborate closely with sales, marketing and product teams to ensure advertising activities are integrated with wider business goals and promotional plans

Oversee the management of advertising budgets, tracking expenditure and optimising spend to maximise return on investment

Ensure all advertising content complies with relevant industry regulations, advertising standards and company brand guidelines

Identify new advertising opportunities across digital, print, outdoor and broadcast media to expand reach and drive campaign effectiveness

Required Qualifications & Skills

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Minimum of 3 years' experience in an advertising, marketing or media role, with demonstrated end-to-end campaign management experience

Proven ability to develop and execute multi-channel advertising strategies across digital and traditional media

Strong knowledge of media planning and buying principles, including digital platforms such as Google Ads, Meta Ads Manager and programmatic channels

Excellent copywriting and creative briefing skills, with a keen eye for brand consistency and visual communication

Proficiency in campaign analytics tools and the ability to translate data into clear, strategic recommendations

Highly organised with strong project management skills and the ability to manage competing priorities and deadlines

Outstanding verbal and written communication skills, with confidence presenting to clients and senior stakeholders

Collaborative team player with the ability to build effective relationships across internal teams and external partners

Solid understanding of consumer behaviour, market segmentation and audience targeting principles

Preferred Qualifications

Postgraduate qualifications in Marketing, Business or a related discipline

Experience working within an advertising agency environment

Familiarity with design tools such as Adobe Creative Suite or Canva

Certifications in Google Ads, Meta Blueprint or similar digital advertising platforms

Experience managing advertising campaigns within regulated industries

Knowledge of Australian Consumer Law and the AANA Code of Ethics as they apply to advertising practice

Why Join Us?

Be part of a collaborative and innovative team culture that values creativity, initiative and professional growth

Access ongoing learning and development opportunities, including support for industry certifications and training

Enjoy flexible working arrangements, including hybrid options to support work-life balance

Competitive salary package with performance-based incentives and clear pathways for career progression

Work on diverse, high-impact campaigns across a range of industries and media channels

Job Details

Job Type: Full-time, Permanent

Work Schedule: 8-hour shift

Salary: $70,000 – $120,000 per year + Super