Content Creator (Marketing)

Dawgboys Franchising Pty Ltd We are seeking a proactive, innovative and commercially driven Content Creator (Marketing) to support the growth of our expanding hospitality and franchise network. This role is responsible for creating high-quality digital content, strengthening brand awareness, and driving customer and franchise engagement across multiple platforms. The successful candidate will play a key role in promoting our brand, supporting franchise recruitment initiatives, and delivering engaging marketing campaigns that contribute to business growth.

The ideal candidate will have experience in content creation, digital marketing, social media management, and brand development, preferably within the hospitality, food service, retail or franchise sectors. Benefits Full-time position (38 hours per week). Australian workplace conditions apply.

Salary AUD $85,500 plus superannuation Task & responsibilities Create engaging digital content for social media platforms, including Instagram, Facebook, TikTok and LinkedIn. Develop, implement and evaluate content marketing strategies aligned with business and franchise growth objectives. Produce and coordinate photography, video and graphic design content for digital and traditional marketing campaigns.

Plan, manage and maintain content calendars to support brand awareness, customer engagement and lead generation activities. Monitor, analyse and report on campaign performance using digital marketing and analytics tools, recommending improvements where required. Create promotional and marketing materials to support franchise sales, new store openings and business development initiatives.

Collaborate with franchisees and stakeholders to develop and implement local area marketing campaigns. Manage website content updates and support search engine optimisation (SEO) initiatives to improve online visibility. Conduct market research, competitor analysis and identify emerging consumer and digital marketing trends.

Ensure all content and marketing activities are consistent with the organisation’s brand, marketing objectives and corporate communications strategy. Qualification & experience Bachelor's degree in Marketing, Communications, Digital Media or related field. Minimum 1 years' experience in content creation, digital marketing or a similar role.

Experience with Canva, Adobe Creative Suite, Meta Business Suite and social media platforms. Knowledge of content marketing, SEO and digital advertising. Excellent written and verbal communication skills.

Strong creative and storytelling abilities. About Company Dawgboys Franchising Pty Ltd trading as Dawg Boys is a rapidly growing food and hospitality brand specialising in premium hot dogs and franchise expansion across Australia. We are seeking a creative and results-driven Content Creator (Marketing) to support our brand growth, franchise development and digital marketing initiatives.

Work Type: Full time Salary: $83000-85500 Job Publish: 19-10-2026 Job Expire: 18-11-2026 Apply on: Content Creator (Marketing) Job here! This job is brought to you by workinitiatives.com.au.