Advertising Manager
About this job
Position Overview
We are looking for an experienced and commercially minded Advertising Manager to lead the planning, development, and execution of advertising strategies that strengthen brand presence and drive business growth. This role suits a strategic thinker with strong creative judgement, stakeholder management skills, and hands-on experience across media planning and campaign delivery. The successful candidate will play a key role in shaping advertising direction across multiple channels while ensuring alignment with organisational objectives.
Key Responsibilities
Plan, develop, and oversee advertising strategies and campaigns to support brand, product, and business objectives
Assess advertising requirements and determine appropriate creative approaches, messaging styles, and campaign themes
Coordinate and allocate advertising tasks to internal teams and external agencies, ensuring quality and timely delivery
Review, evaluate, and approve advertising concepts, artwork, and copy prior to publication or release
Select, assemble, and refine advertising materials across print, digital, broadcast, and online media
Determine appropriate media channels, placements, and schedules to maximise reach, engagement, and return on investment
Monitor campaign performance and provide insights, recommendations, and improvements based on data and outcomes
Manage relationships with media partners, creative agencies, and suppliers
Ensure advertising activities comply with brand guidelines, legal standards, and industry regulations
Prepare reports, budgets, and forecasts related to advertising expenditure and campaign effectiveness
Required Qualifications & Skills
Bachelor’s degree in Marketing, Advertising, Communications, or a related discipline
Proven experience in advertising management, campaign planning, or marketing communications
Strong understanding of media planning, advertising channels, and creative production processes
Excellent communication, stakeholder engagement, and presentation skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Strong analytical skills with the ability to interpret performance data and optimise campaigns
Proficiency in advertising platforms, reporting tools, and marketing technologies
Well-developed organisational skills and attention to detail
Preferred Qualifications
Postgraduate qualification in Marketing, Advertising, or Business
Experience managing integrated or multi-channel advertising campaigns
Exposure to digital advertising, performance marketing, or programmatic media
Prior experience working with external agencies or media partners
Knowledge of Australian advertising standards and compliance requirements
Why Join Us?
Opportunity to lead impactful advertising campaigns with visible business outcomes
Supportive and collaborative workplace culture
Ongoing professional development and career progression opportunities
Flexible working arrangements and modern work practices
Competitive salary package and long-term role stability
Job Details
Job Type: Full-time, Permanent
Work Schedule: 8-hour shift
Salary: $70,000 – $120,000 per year + Super
Market insight
47% below the medianExplore related jobs
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The employer lists $70,000 – $120,000 for this role at AI Talent Pty Ltd in Sydney. For comparison, the local market median is about 180 630 $ based on 245 similar offers.
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