Digital Marketing Manager

About Rockwear

Rockwear is part of one of Australia’s leading retail groups and has been empowering women to move with confidence for years. Rockwear is built on a foundation of innovation, community, and a passion for an active lifestyle.

We’re a brand that supports each other and doesn’t take ourselves too seriously—while always keeping our customer at the centre of everything we do.

About the Role

You’ll shape how customers discover, engage with, and shop Rockwear across Australia. Partnering closely with Marketing, Creative, CRM, eCommerce teams, and our media agency, you’ll craft and execute a full-funnel digital marketing strategy that drives brand awareness, consideration, and revenue across both eCommerce and retail channels.

You’ll manage the digital media budget, lead agency performance, and deliver high-impact campaigns across paid channels, working closely with broader marketing and organic digital activity to ensure a consistent and seamless customer experience across channels.

From scaling performance on Meta to optimising Search and Shopping, you’ll connect data, creative, customer and market insights to unlock growth opportunities and drive measurable results.

If performance marketing is your strength, and you bring strong hands-on expertise in Meta Ads, with the ability to test, learn, and scale what works, this role will suit you.

Key Responsibilities

• Develop, own and execute Rockwear’s digital marketing strategy, aligned with brand, customer and commercial objectives.
• Plan and deliver full-funnel campaigns across key channels including Meta, Google Search, TikTok & Affiliates.
• Lead campaign development end-to-end: briefing, planning, execution, optimisation, and post-analysis.
• Manage and optimise Meta Ads campaigns hands-on, including audience strategy, creative testing, and scaling performance.
• Oversee media agency performance, including briefing, KPI setting, optimisation direction, budget management and ongoing collaboration.
• Manage digital marketing budgets including annual, monthly, and weekly forecasting.
• Analyse and report on campaign performance (ROAS, CPA, CVR, CTR), identifying drivers, inefficiencies, and opportunities, and translating insights into optimisation actions and future strategy and investment decisions.
• Continuously optimise always-on and campaign activity based on performance data and learnings, executing structured testing roadmaps across creative, audiences, bidding, and landing pages, with strong attention to detail across campaign setup, QA, tracking, and reporting.
• Partner with eCommerce to plan for peak trading periods and align on revenue targets.
• Identify new growth opportunities, channels, and emerging trends to drive incremental performance.
• Analyse customer behaviour, market trends, competitor activity and digital performance data to identify growth opportunities and inform marketing strategy and decision-making.
• Provide recommendations on product, campaign and promotional priorities across digital channels, based on customer, market, product, commercial and performance insights.
• Develop an integrated digital approach across paid and organic activity, working with relevant teams to ensure channels work seamlessly together and support broader marketing objectives.
• Collaborate cross-functionally to align marketing, creative, CRM, eCommerce and trading initiatives.

Requirements

• 5+ years of experience in marketing, with a focus on digital marketing.
• Understanding of performance marketing, marketing strategy and customer acquisition
• Proficiency in media platforms, with the ability to dive into the details.
• Expertise in Google Ads, Meta ads, Google Pmax/ Google Shopping, TikTok, product feeds, Google Analytics, and Affiliate marketing.
• Demonstrated ability to analyze digital performance metrics (ROAS, CPA, CVR, CTR, etc.) to drive strategic decisions
• Strong understanding of attribution models and measurement limitations across platforms
• Experience managing agency relationships is highly regarded
• Retail or eCommerce experience preferred
• Relevant tertiary qualifications in Marketing, Digital Marketing, Communications, Business or a related field are desirable, but equivalent relevant experience will be considered in lieu of formal qualifications.