Performance Planning Manager (Mobile Apps)

Title: Performance Planning Manager (Mobile Apps)

Trading Under: Publicis Media

Location: Sydney, Melbourne, Brisbane

Role Review:

As Performance Planning Manager (Mobile Apps), you will sit at the intersection client service and elevating mobile planning from an execution led capability to a strategic, future facing planning pillar, tightly connected to your client’s broader audience, measurement, and activation ecosystem.

This role is central to building a scalable, high performing mobile planning model, bringing greater consistency across markets while empowering teams through clear frameworks, shared standards, and accountability. You’ll have the autonomy to shape standards, influence conversations, and build a scalable approach that will be felt across markets.

You will lead mobile app planning and performance oversight for your client, supporting the development and delivery of mobile first strategies aligned to client objectives. Acting as a day to day planning and client service partner, you will contribute clear thinking on mobile strategy, audience approach, measurement, and investment trade offs and shape mobile planning frameworks, helping bring consistency and clarity across markets while allowing for local execution.

With your excellent knowledge of iOS and Android ecosystems, including app store dynamics, platform constraints, and the impact of privacy and policy changes on planning, you will lead conversations on mobile strategy, audience approach, measurement, and investment trade offs.

Essential requirements - This position requires a relevant tertiary qualification or a minimum of 5 years of relevant experience in lieu for qualification

Salary over threshold.

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