Marketing Specialist

Marketing Specialist position available in all states NSW, Qld, Vic, & WA

At NEPEAN™ we are proud to be Australia’s leading privately owned engineering, mining services and industrial manufacturing organisation. We have unique capabilities to deliver high value, innovative and sustainable solutions for the world’s leading mining, construction, and transport companies. Over the last 40 years, hard work, technical credibility, and a willingness to tackle very difficult projects have earned NEPEAN an enviable reputation. Today our organisation employs over 1400 people across six continents and distributes products to more than 65 countries.

We service our customers in all states of Australia through multiple businesses in our portfolio: NEPEAN Building and Infrastructure (Galserv, Galintel, Weldlok), NEPEAN Engineering and Innovation, NEPEAN Power, Mining (NEPEAN Longwall), PROK, NEPEAN Conveyors, NEPEAN Transport, Gurtec, Roxon, and NEPEAN Belting Mackay with business locations in Queensland, New South Wales and Western Australia.

POSITION PURPOSE

The Marketing Specialist is responsible for identifying and evaluating market opportunities, analysing customer demand and market characteristics, and developing and implementing marketing strategies and programs that support business growth, brand visibility and commercial performance across PROK's operations in Western Australia and Southeast Asia.

Working closely with the General Manager - Marketing and key stakeholders, the role undertakes market research and analysis, provides specialist marketing advice, and develops integrated marketing initiatives that strengthen market position, increase customer engagement and support sales growth. The position plays a key role in ensuring marketing activities are informed by market intelligence, aligned with organisational objectives and responsive to changing customer and industry requirements.

The Marketing Specialist also provides specialist marketing support to other NEPEAN businesses as required.

KEY RESPONSIBILITIES

Market Research and Analysis

Plan and conduct market research to identify opportunities for existing and new products, services, customer segments and geographic markets.

Collect, analyse and interpret customer, competitor and industry data to assess market demand, trends, market characteristics and commercial opportunities.

Monitor competitor activity, industry developments and customer requirements to maintain market intelligence and identify opportunities for growth.

Prepare market analyses, insights and recommendations to support strategic business planning and decision-making.

Marketing Strategy and Business Growth

Develop and implement marketing strategies, objectives, policies and programs that support business growth and commercial outcomes.

Identify opportunities to improve market penetration, customer acquisition, customer retention and brand performance.

Evaluate market pricing trends, customer demand and competitor positioning, and advise on pricing, positioning and promotional strategy.

Assess new market entry opportunities, customer segments and business development initiatives within Australia and Southeast Asia.

Set marketing objectives and KPIs, and analyse and report performance to management and sales.

Monitor and evaluate marketing initiatives and recommend improvements based on market intelligence and performance data.

Brand Management and Promotion

Develop and implement strategies that strengthen brand visibility, brand positioning and market presence.

Plan and manage integrated marketing campaigns and promotional programs across digital, traditional and industry-specific channels.

Ensure marketing communications, campaigns and promotional activities consistently reflect the organisation's brand identity and strategic objectives.

Analyse market conditions and customer requirements to provide recommendations regarding product positioning, value propositions and promotional strategies.

Marketing Communications and Stakeholder Engagement

Develop marketing content, communications and promotional materials that support product and service promotion, lead generation and customer engagement objectives.

Manage and optimise digital marketing channels, including websites, email marketing platforms and social media channels, to support marketing objectives.

Manage external marketing agencies, including briefing, reviewing deliverables and evaluating performance.

Provide specialist marketing advice and support to stakeholders regarding market opportunities, customer engagement strategies and promotional activities.

Collaborate with sales, operational and leadership teams to ensure marketing initiatives align with business objectives and customer requirements.

Plan and manage trade shows, industry events and exhibitions, and evaluate their commercial outcomes.

Continuous Improvement and Market Development

Maintain knowledge of emerging marketing trends, technologies and best practices to improve marketing effectiveness and business performance.

Identify opportunities to expand market presence, strengthen customer relationships and improve marketing outcomes.

Contribute to the continuous improvement of marketing processes, systems and programs through data-driven analysis and evaluation.

Work collaboratively with stakeholders across multiple regions and adapt marketing approaches to suit local market conditions and cultural requirements.

QUALIFICATIONS AND EXPERIENCE

Essential

Bachelor's degree in Marketing, Business (Marketing), Commerce (Marketing) or a closely related discipline.

Demonstrated experience in marketing, market research, market analysis or business development.

Experience analysing market and customer data to inform marketing strategy and business decision-making.

Strong understanding of marketing principles, market research methodologies, brand management and integrated marketing communications.

Excellent written and verbal communication skills.

Strong analytical, organisational and stakeholder management skills.

Desirable

Experience within industrial, engineering, manufacturing or B2B environments.

Experience supporting marketing activities across international markets.

Experience with CRM systems, marketing automation platforms and digital analytics tools.

Experience coordinating trade shows, exhibitions and industry engagement activities.

If you're ready for your next challenge, please "Apply Now" and forward through your interest today!

Salary: Between $85,000 and $100,000 per annum + Super