Marketing Specialist

Company: SYDNEY CARS PTY LTD

Formulating, writing, and executing long-term marketing strategies, brand expansion frameworks, and strategic growth policies for export and commercial markets.

Advising executive management on core marketing mix elements, including product positioning, competitive pricing structures, value propositions, and distribution channels.

Designing, commissioning, and evaluating qualitative and quantitative market research to identify consumer trends, buyer personas, and emerging market opportunities.

Conducting competitive benchmarking, gap analysis, and market demand studies to evaluate product line viability and trade performance.

Analyzing market data, trade metrics, and financial margins to guide pricing strategy, promotional discount models, and revenue optimization.

Conceptualizing end-to-end promotional campaign strategies, content themes, and targeted product launch roadmaps across target demographics.

Developing online acquisition and retention strategies, including Search Engine Optimization (SEO), pay-per-click (PPC) search engine marketing, and B2B digital channel positioning.

Establishing web analytics frameworks, monitoring digital campaign Key Performance Indicators (KPIs), analyzing user conversion funnels, and tracking Return on Marketing Investment (ROMI).

Strategizing and directing digital media campaigns across global digital platforms, social networks, and trade portals to drive business lead generation.

Formulating web content strategies, digital branding guidelines, and automated lead-nurturing workflows for online platforms.

Managing relationships with third-party web developers, digital media agencies, graphic designers, and SEO consultants to execute web marketing projects.

Establishing performance benchmarks and reviewing delivery reports from external digital vendor partners to optimize campaign efficiency.

Salary: AU$80,600.00 – AU$100,000.00 per year