Marketing Lead

We are looking for a Marketing Lead who enjoys collaboration, understands the impact marketing can have on business development and who is excited to take ownership of a brand with a strong presence in the Victorian recruitment market.

You’ll work closely with our Managing Director to shape our marketing plan and then lead its delivery. This is a hands-on role with space for creativity, new ideas, and continuous improvement.

What you'll be doing :

You’ll play a key role in elevating Aspect’s presence across digital, brand, and customer engagement channels. Your responsibilities will include:

• Supporting the MD in developing the marketing strategy and leading its execution
• Collaborating closely with the recruitment team to ensure marketing activity strengthens business development
• Managing multi-channel campaigns that engage and retain clients and candidates
• Overseeing the annual PACE Survey & Report, monthly newsletters and customer satisfaction programs
• Creating and evolving marketing collateral, digital assets and recruitment materials
• Managing website updates, UX improvements and SEO/AEO optimisation
• Producing engaging content across social media, digital channels and internal communications
• Coordinating external suppliers and agencies
• Supporting event marketing, photography and promotional merchandise
• Contributing to new staff onboarding with brand setup and training

What you’ll bring

• We’re looking for someone who brings both capability and mindset:
• Experience marketing a service-based business, supporting sales (essential)
• Recruitment industry experience highly regarded.
• Experience delivering marketing initiatives across multiple channels
• Strong written communication skills and the ability to tell a compelling brand story
• Confidence working closely with a recruitment or business development team
• Digital fluency, including experience with AI tools, automation and platforms such as MailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
• An analytical and curious approach, with the ability to interpret data and recommend improvements
• A collaborative, proactive and values-aligned working style
• A tertiary qualification in marketing, communications or advertising