Advertising Specialist

The Client

LensStory Broadcast & Content Studio is a creative content business operating across XR, virtual production, broadcast, media and creative content. The business develops and delivers creative production services while building its brand and commercial client base.

They are now seeking an Advertising Specialist at Port Melbourne, VIC.

The Role

The annual salary is $92,000 plus superannuation, and the role is based in Port Melbourne, VIC.

The Responsibilities

Planning, developing and organising advertising strategies, policies and campaigns aligned with business and sales objectives.

Conducting market, competitor and audience research to identify advertising opportunities and target market segments.

Identifying target industries, customer groups and audience profiles for LensStory's broadcast, virtual production, XR and creative content services.

Advising management on advertising strategies, campaign positioning, messaging and promotional approaches to reach target markets effectively.

Planning and coordinating advertising campaigns across digital, social, search, industry and other relevant media channels.

Managing paid advertising campaigns through platforms including Google Ads, Meta and LinkedIn Campaign Manager.

Coordinating the production of advertising campaigns, including artwork, copywriting, video content, campaign assets and media specifications.

Developing and coordinating advertising copy, campaign concepts, promotional content and creative briefs for LensStory's services.

Maintaining consistent advertising messages, brand positioning and visual standards across campaign materials and media channels.

Developing audience acquisition and lead-generation advertising campaigns to support qualified enquiries and commercial opportunities.

Coordinating with internal creative teams, external suppliers, media platforms and specialist providers to deliver campaigns within time and budget constraints.

Researching and selecting appropriate media channels, placements, keywords and audience targeting options for advertising campaigns.

Managing advertising communications including campaign landing pages, email promotions, remarketing activity and prospect-focused promotional content.

Supporting advertising for events, launches, showcases, productions and industry networking activities.

Monitoring and analysing campaign reach, engagement, leads, conversions, advertising spend and return on advertising investment, and preparing performance reports and recommendations for management.

The Requirements:

Bachelor's degree or equivalent qualification in Advertising, Marketing, Communications, Media or a related field.

At least 3 years of relevant professional experience in advertising, campaign management, digital advertising or a closely related field.

At least 3 years of experience planning, developing and coordinating advertising strategies and campaigns to support sales, brand awareness and audience growth objectives.

At least 3 years of experience analysing audience behaviour, consumer patterns, campaign performance and advertising data to improve campaign effectiveness.

At least 3 years of experience in paid digital advertising, media planning, audience targeting, campaign optimisation and advertising analytics.

At least 3 years experience with advertising and analytics platforms such as Google Ads, Meta Business Suite, Google Analytics and LinkedIn Campaign Manager, together with relevant campaign production tools.

At least 3 years experience in media, film, television, photography, broadcast, advertising, creative agencies, events, podcasts, virtual production or XR/AR/VR.

Strong advertising copywriting, campaign communication and project coordination skills.

Strong understanding of advertising strategy, media channels, audience targeting, campaign production and brand positioning.

Strong analytical skills and ability to interpret advertising data, audience insights and campaign performance to recommend improvements.

Strong attention to detail and ability to maintain consistent campaign messaging and brand standards.

Ability to coordinate multiple advertising campaigns and work independently and collaboratively in a fast-moving creative environment.

Commercially minded, proactive, organised and results-focused, with the ability to contribute directly to advertising effectiveness and business growth.