Sales and Marketing Manager

Target Business Services

Location: 24 Norbrik Drive, Bella Vista NSW 2153

Salary: $95,000 plus 12% superannuation

Employment: Full-time, Permanent

Our client, Nirskam Hotels Pty Ltd trading as Quest Bella Vista operates a serviced apartment hotel in Bella Vista, New South Wales, providing professionally managed apartment-style accommodation for corporate travellers, extended-stay guests, families, groups and leisure travellers.

Quest Bella Vista provides a range of studio, one-bedroom, two-bedroom and three-bedroom apartments, together with facilities and services including fully equipped kitchens, laundry facilities, Wi-Fi, conference facilities, on-site reception, breakfast options and corporate shuttle services. The property is located close to business, retail and transport facilities in the Bella Vista and Norwest precinct.

The business is seeking an experienced and commercially focused Sales and Marketing Manager to develop and implement strategies that increase accommodation occupancy, strengthen corporate and group business relationships, generate new revenue opportunities and enhance the property's market position.

The successful applicant will be responsible for identifying and developing business opportunities across corporate accommodation, extended stays, group bookings, government and institutional clients, relocation accommodation, leisure markets and local business partnerships. The role will also coordinate marketing activities and monitor market performance to support sustainable revenue growth.

Key Responsibilities

- Develop and implement annual sales and marketing strategies aligned with the property's occupancy, revenue and business development objectives.

- Identify and pursue new corporate, government, business, group and extended-stay accommodation opportunities within the Bella Vista, Norwest and wider Sydney market.

- Build and maintain relationships with corporate travel managers, relocation companies, local businesses, government organisations, event organisers and other accommodation referral partners.

- Develop corporate account opportunities and negotiate commercially appropriate accommodation arrangements, packages and preferred-rate agreements.

- Manage the sales pipeline from prospect identification through to enquiry, proposal, negotiation, conversion and ongoing account management.

- Develop strategies to increase direct bookings, repeat corporate business, group accommodation and longer-term stays.

- Promote the property's apartment-style accommodation and facilities and other guest services to appropriate market segments.

- Plan and direct sales presentations, property inspections, client meetings, networking activities and business development initiatives to develop corporate, group and extended-stay accommodation opportunities.

- Oversee the development and approval of proposals, quotations and accommodation packages, ensuring commercial terms support revenue objectives and client requirements.

- Monitor competitor accommodation offerings, pricing, promotional activity, occupancy trends and market conditions to identify opportunities and risks.

- Develop, direct and evaluate marketing campaigns across digital, social media, email, corporate and local promotional channels to increase market reach and accommodation revenue.

- Oversee the management of corporate accounts and the sales pipeline, establishing priorities for business development, client retention and conversion activities.

- Work with the hotel management and operational teams to ensure sales commitments can be effectively delivered and customer expectations are met.

- Analyse occupancy, booking source, average rate, revenue and customer segment data to evaluate sales and marketing performance.

- Analyse sales and marketing performance and provide management reports covering pipeline activity, account development, campaign effectiveness, occupancy trends and identified revenue opportunities.

- Develop local partnership opportunities with businesses, medical facilities, government organisations, sporting groups, educational institutions and other organisations requiring accommodation.

- Identify opportunities associated with conferences, business events, group travel and project-based accommodation requirements.

- Develop and implement promotional strategies for lower-demand periods, evaluating their impact on occupancy, revenue and the property's overall commercial performance.

- Monitor customer feedback and market intelligence and use the findings to improve sales strategies, customer retention and business development activities.

- Maintain professional relationships with existing clients and actively seek opportunities to increase repeat and referral business.

Qualifications and Experiencez

To be considered for this position, the successful applicant will have:

- Bachelor degree or higher qualification in Marketing, Business, Commerce or a related field or at least five years of relevant experience to substitute for the formal qualification.

- At least one year of relevant post-qualification experience in sales, marketing, business development or a similar management role, preferably within the accommodation or hospitality sector.

- Demonstrated experience developing and maintaining corporate client relationships.

- Experience in business-to-business sales and account management.

- Knowledge of accommodation, corporate travel or hospitality markets will be highly regarded.

Skills and Competencies

The successful candidate will demonstrate:

- Strong sales, negotiation and business development skills.

- Strong relationship-management and networking abilities.

- Good commercial awareness and ability to analyse sales and revenue information.

- Strong organisational and time-management skills with the ability to manage multiple sales activities and deadlines.

- A proactive approach to identifying new markets, partnerships and revenue opportunities.

This is an opportunity for an experienced Sales and Marketing Manager to contribute directly to the commercial performance of an established serviced apartment property by developing corporate relationships, expanding market reach and increasing accommodation revenue across key customer segments.

To apply for this position, email your resume to: [email protected]

Please note that only shortlisted candidates will be contacted and all applications will be treated as strictly confidential.