Social Media Roles

Social Media Roles

Trading under Publicis Communications Australia

Location: Sydney or Melbourne or Brisbane

Social Media Manager

This role requires a creative and strategic thinker, with content production skills and a deep knowledge of organic and paid social media. You will be experienced in planning and producing content, developing and implementing campaign strategies that deliver measurable ROI.

Responsibilities might include:

• Developing, executing, optimising and monitoring effective social campaigns and always on strategies to reach campaign KPIS and drive business growth across the portfolio across all key social platforms – Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, Snapchat

• Driving, implementing and optimising Paid Media campaigns in social

• Leading the development of creative assets, including ideation, copy and posting cadence

• Acting as the brand guardian, developing and ensuring consistent portrayal of brands across all social channels

• Lead reporting, analysis and insights to drive both paid and organic social strategies

• Social performance forecasting, budgeting process and allocation with client and internal stakeholders

• Monthly budget reconciliation and invoicing

Salary - $85-$95k package

Senior Social Media Manager (Also known as Social Director, Social Lead)

In this role as lead on our social accounts your main priorities are to drive a team of paid specialists and social media managers for optimal performance, identify and drive new social opportunities and ultimately deliver success for our clients.

Responsibilities might include:

• Developing, executing, optimising and monitoring effective social campaigns and always on strategies to reach campaign KPIS and drive business growth across the portfolio across all key social platforms – Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, Snapchat

• Driving, implementing and optimising Paid Media campaigns in social

• Leading the development of creative assets, including ideation, copy and posting cadence

• Acting as the brand guardian, developing and ensuring consistent portrayal of brands across all social channels

• Lead reporting, analysis and insights to drive both paid and organic social strategies

• Social performance forecasting, budgeting process and allocation with client and internal stakeholders

• Monthly budget reconciliation and invoicing

• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and execution with precision

• Active knowledge sharing within the team and wider departments

• Overseeing the executional team on a daily basis including establishing cadence of WIPs and training, and oversee resource allocation

• Establishing and maintaining strong connections with social partners to drive platform and product integration

• Driving the way of working between client team and the social team, ensuring communication lines are clear and open

• Where relevant, consulting and inputing into client strategy and planning including provision of relevant data and recommendations around social initiatives

Salary –$90k – 110k package

All of the above roles require a relevant tertiary qualification or a minimum of 5 years of relevant experience in lieu of qualification.

Roles could also be available in Sydney, Melbourne, Brisbane

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