Business Insights and Market Research Analyst

Pro AV Solutions ROLE DESCRIPTION Business Insights & Market Research Analyst Role title Business Insights & Market Research Analyst Primary occupational focus Market and consumer research, customer insights and demand analysis Role Purpose The Business Insights & Market Research Analyst is primarily responsible for designing and undertaking quantitative and qualitative market research to help the organisation understand current customer and consumer behaviour, anticipate future demand, and identify market opportunities for new and existing goods and services.

The role collects and analyses primary and secondary research data, interprets consumer patterns and market trends, and provides evidence-based recommendations to guide commercial, service, product and marketing decisions. Business intelligence, data visualisation and dashboard tools support the market-research function by organising, analysing and communicating research findings. The position’s primary outputs are research plans, consumer and market analyses, demand forecasts, insight reports and evidence-based recommendations.

Key Responsibilities 1. Market and Consumer Research Plan and undertake quantitative and qualitative market-research projects concerning customer behaviour, preferences, purchasing patterns, service needs and decision drivers. Define research objectives, research questions, hypotheses, methodology, target populations and appropriate sampling approaches in consultation with relevant stakeholders.

Design or coordinate consumer surveys, questionnaires, interviews, focus groups and other research instruments for online, telephone, in-person or in-store research. Collect, consolidate and evaluate primary research data from consumers, customers and stakeholders, together with secondary information from industry, demographic, economic and competitor sources. Analyse consumer patterns and preferences and identify the factors influencing customer demand, product or service uptake, retention and purchasing decisions.

Undertake customer segmentation, market sizing, competitor benchmarking and market-characteristics analysis for new and existing goods and services. Research unmet customer needs and potential demand to identify viable market opportunities, target segments and areas for service or business growth. 2. Market Analysis, Forecasting and Evaluation Interpret current market conditions and consumer trends and prepare evidence-based forecasts of future demand, customer behaviour and market opportunities.

Apply statistical and analytical techniques to survey results, customer feedback, sales data and external market information to test assumptions and draw reliable conclusions. Assess the likely effect of pricing, product or service positioning, promotional activity and distribution channels on consumer demand and commercial outcomes. Evaluate the performance of market, customer and commercial initiatives against defined research measures and recommend adjustments based on the findings.

Identify material research limitations, data-quality issues, bias and uncertainty, and clearly explain their effect on conclusions and recommendations. 3. Research Reporting and Business Insights Prepare research plans, research summaries, market-analysis reports, customer-insight reports and executive presentations setting out methodology, findings, conclusions and practical recommendations. Translate complex quantitative and qualitative findings into clear advice for technical and non-technical stakeholders.

Develop and maintain Power BI dashboards and visual reports that communicate consumer behaviour, customer segmentation, market demand, market trends and research outcomes. Integrate primary research findings with relevant customer, sales, product, service and financial information to provide a complete view of market performance and opportunity. Maintain appropriate records of research methods, source data, assumptions, calculations and analytical decisions to support accuracy, transparency and repeatability. 4.

Research-Based Commercial and Marketing Advice Provide evidence-based advice on target markets, customer segments, product and service positioning, product mix, pricing, promotion, sales approaches and distribution channels. Support management to evaluate market opportunities and make informed decisions about new or existing goods, services, locations and customer propositions. Contribute research findings and consumer insights to commercial planning, marketing strategy, service design and business-development decisions.

Measure customer and market responses to implemented initiatives and recommend improvements based on the research findings. 5. Stakeholder and Research Project Management Meet with internal clients and relevant external stakeholders to clarify research objectives, expected outputs, timeframes and decision-making requirements. Manage assigned market-research projects from research brief through data collection, analysis, reporting and presentation of findings.

Liaise with third-party research, survey, panel, fieldwork or data providers and monitor the quality, scope and timeliness of contracted work. Present research findings, respond to stakeholder questions and manage expectations regarding the interpretation and limitations of the evidence. Recommend improvements to research methods, data collection, analytical processes and the communication of market and consumer insights.

Supporting Data and Reporting Activities Clean, transform, validate and reconcile data from multiple sources where required for a defined market or consumer research purpose. Build and refine datasets, measures and reporting logic required to analyse customer segments, demand, trends and market outcomes. Maintain data confidentiality, research integrity, version control and appropriate quality-assurance procedures.

Use tools such as Power BI, Excel, SPSS, Q Research, Qualtrics, LimeSurvey or equivalent platforms to conduc... Read more: https://workinitiatives.com.au/job/details?id=6311015